2/21/12

“香水記事”的背後花絮 (三) the story of a perfume: scene 3

® Della Chuang Creativess

® Della Chuang Creatives

® Della Chuang Creatives
® Della Chuang Creatives

® Della Chuang Creatives
 


不好意思過去的幾個星期一直在忙著幾個緊迫的設計和寫作案子呢。現在,就讓我們回去之前的香水故事......

設計: 花絮 (三)

在此次展覽中,我展示了五個吻合亞洲女孩 FiFi 的個性與『白色精靈』香水的設計草圖,並邀請觀眾票選自己最喜歡的香水瓶設計。除了意與觀眾來一場面對面的知覺溝通之外,這樣的作法還有一個額外的好處,那就是觀眾理解香水瓶的設計是如何融入“視覺”香味”“音樂”之間的創意聯想

令我高興的是
觀眾對票選活動的積極肯定。在展覽結束後,總共有 3,257 名觀眾參與投票。不過那一個香水瓶設計是贏家呢?請允許我吊一下你好奇的胃口直到這款香水正式上市

Design: scene 3

Sorry. I had been sidetracked with a few urgent design and writing projects for the past few weeks. Now let's go back to the perfume story from before....

In this exhibition,  I presented five bottle design sketches and invited the audience to choose their favorite design that matched the character of the Asian girl Fifi and the "White Fairy" perfume. Besides intending to create an engaged communication with the audience, doing this has an added benefit of allowing the audience to experience the creative connections between the themes of "visual", "scent", and "music", and how they fuse into a set of perfume bottle sketches.

Much to my delight, by the end of the exhibition, 3, 257 visitors voted and the response was overwhelmingly positive. So which design is the winner? Please allow me to make you curious until I launch this project.