Surely Ideas Love You, Monsieur Maurice Roucel – An Extract from "KyotEau: Bottled Memories".

The French master perfumer Maurice Roucel says, “Though it is never clear where ideas exactly come from and how they announce themselves is unpredictable, I get ideas from everywhere, all the time. I can’t go through life anymore without allowing myself to be constantly inspired by anything. Just walking around can be enough – being open to different things, people and surroundings…” To Monsieur Roucel, what appears to be a spontaneous thought may well have been a long time cooking in the unconscious, just like a baby learns to walk and an adult learns to drive. As John Cage declared, “I have nothing to say and I am saying it.”

However, when it comes down to how creativity operates, Monsieur Roucel believes that a designer sketches in order to create the beautiful shape of perfume bottle; a musician writes musical notations to compose the greatest piece of harmonious music; a perfumer formulates ingredients to create the most memorable fragrances. For when it’s all said and done, Monsieur Roucel sees that ideas can sometimes be conjured up with practice, intuition, and new prospective.

Andy Warhol once explained: "I just paint things I always thought were beautiful - things you use every day and never think about." Ideas are subversive and they come in various guises. If you pay attention to them, they come to you. The angel of inspiration seems to favor those who have a promiscuous curiosity and enthusiasm.

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