In western cultures, red color symbolizes sexual energy, youth, vivacity and stimulation. Red is power, hence the red power ties for business people and the red carpet for celebrities.
But red has its more serious side in Chinese culture. Chinese red denotes happiness and prosperity and may be used to attract good luck. Red flag, red lantern, red wedding, red Spring festival couplets... Red is the living color of China!
The Chinese red can be red like vermillion, brick, or the national flag. I personally prefer the red with earth tone highlights, an elegant color like the red wall of Confucius temple in Tainan, Taiwan. The Confucius temple red sumptuously indicates richness, power, and noble and is used to honor the great Chinese thinker and social philosopher Confucius (551- 479BC).