As blue is often considered pleasant and can suggest cleanliness, it is widely used by many designers, such as yours truly, for the design of fashion, beauty, industry and brand identity. Although blue is not as obtrusive as colors like red, it is an ideal color for me to interpret the breathtaking beauty of nature, and the attitude to life, culture, art, and spirituality.
There are various shades of blue in my color palette, and my most favorite one is azur (蔚藍). Azur, a bright hue sits between blue and cyan, is an enchanting and soothing color. It often brings back my last memories of brightly shinning summer days at Provence Côte d'Azur (普羅旺斯的蔚藍海岸), which is bathed in azure––the blue color of sky and sea under the Mediterranean Sun.
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