The Graphics of Finland II: The "Green" Sled Design 芬蘭的圖像之二

I love fashion design but I am not a fashionista. I am not here to talk about the season's must-have "green" fashion product out of a brand strategy. We have seen so many sustainable products from bag to shoes to clothes and on and on, emerging from fashion companies jumping on a savvy marketing opportunity. Here, I am just pleased to share a simply wonderful green (sustainable) design with you.

On an icy afternoon in March, I passed Cafe Regatta where I often take my afternoon break. I was heartened when I saw this salvational type of sled dutifully standing by for passengers on the snow. From an aesthetic point of view, this sled is far from a true design sensibility, and is too much of hippie-ness and naive. We all know that no matter how "green" this red sled design is – will not really help combat global warming or reduce our collective carbon footprint. But it was delightful to see that the manner of the builder was paying attention to a simple design with the existing materials from the surrounding. Things with contrast messages always attract me. Take this sled as an example: The red color reveals a green concept; the not-so-cool design warms your heart and makes you smile. After all, a good design doesn't have to come from a big concept.

According to the report from New York Times: some 2,670 new green products were introduced in 2006; the number has almost doubled since then. But the reality is that – most people say they want to do the right thing when making purchasing decisions but not ALL people actually do. However, I think the idea of simply creating more greener products is a good starting point. And the more of us out there doing, the better.